Podcasts are becoming the new media that can replace the traditional forms of media consumption because they are easy to use. Currently, there are more than 2 million podcasts, so the listeners can find something interesting for themselves in different topics, including true crime, personal development, and many others. Podcasts can be used at the convenience of the user at any given time, thus can be easily incorporated into people’s daily schedules.

Furthermore, podcasts are also good in building a community since listeners tend to feel like they know the host and other fans. This intimacy makes it more engaging and people are likely to be loyal to the media form as compared to other media forms.
Also, with the increase in the availability of specific content, marginalized groups have been given a platform to air their views and share their experiences. Podcast advertising is on the rise and, therefore, brands are seeing the possibilities of using podcasts as a marketing tool. In conclusion, podcasts are not a mere fad; they are revolutionizing how people consume media by focusing on ease, customization, and interaction.